FORBES / #8 ON THE LIST

 Role: Creative Director

WHAT IF YEARLONG FUNDS LOST TO BRAZILIAN CORRUPTION WERE PUT INTO A SINGLE POCKET?
Utilizing artificial intelligence, we crafted the persona of Ricky Brazil, a fictional billionaire with assets surpassing US$ 60 billion,
which would place him at the 8th spot on the Forbes Billionaire List of 2018.

FORBES MAGAZINE / nothing beats business

Role: Creative Director / Art Director

FORBES MAGAZINE / WOMEN 1

Role: Creative Director

FORBES MAGAZINE / WOMEN 2

Role: Creative Director

HERMES PARDINI / VR VACCINE

Role: Creative Director

THE FIRST VR TOOL THAT TURNS A CHILDHOOD FEAR INTO ENTERTAINMENT
With this VR tool, vaccine application happens at the exactly moment when the super-hero inside the VR apply
a super-shield into children's "animated" arm, that will help the princess save her kingdom.

DOVE / SIMPLICITY OF BEAUTY

Role: Art Director

Global Campaign for Real Beauty / Dove Bar

GRAACC / THE HOPE LEVEL

Role: Creative Director

WHAT IF WE CONVERT GAMERS INTO DONORS WITHOUT THEM SPENDING A SINGLE PENNY?
We created a map in Fortnite inspired by the stories and feelings of our patients. A journey through the stages of cancer treatment.
The longer people play, the greater the amount generated for the map creator by Epic Games' new compensation rules (2023).
And in our case, creator donates all amounts received to GRAACC.

ANHANGUERA / VEM PRA FACUL

 Role: Art Director / Creative Director

HOW HARD IT IS TO STUDY AT HOME WHEN EVERYONE IS AT HOME
A funny campaign to communicate the reopening of colleges after the most intense period of the covid-19 pandemic.
We explored some of the weird situations that became common during the so-called "new normal"

ABINEE / PEPINOPHONE • CUCUMBER PHONE

Role: Art Director / Creative Director

NOT EVERY CELL PHONE IS WHAT YOU IMAGINE
In Brazil, there are several low-quality cell phones that copy good brands like Apple and Samsung. To draw attention to this fact,
we used two slang terms that typically mean "problem" in our pop culture: pineapple and cucumber. With humor, we demonstrated how buying
one of these cell phones can be a bad deal.

COCA COLA / “CARIOCA” BEAR

 Role: Creative Director

FOR THE FIRST TIME, THE COCA POLAR BEAR LEAVES THE NORTH POLE STRAIGHT TO THE "CARIOCA” SUMMER.
In its first campaign related to the 2016 Olympic Games, Coca- Cola showed that anyone can carry the Torch.
While everyone hibernates in the North Pole, the Coca Polar Bear escapes boredom and leaves in search of the Olympic Torch in Rio.

The Coca Polar Bear came to Rio to be our insider at the Olympic Village on Social Networks

LE PESTStore / Baygon

Role: Creative Director

60% OF BRAZILIAN HOUSEHOLDS HAVE COCKROACHES INSTEAD OF DOGS, CATS OR BIRDS.
So, if you're not using Baygon at home, you're basically treating them like pets. That's why we created an online "pestshop" with products for cockroaches. But when you bought something, you were actually getting discounts to buy Baygon on Amazon.

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BAND SPORTS / BEDTIME STORIES

Role: Art Director / Creative Director

WHAT IF YOUR WORST RIVAL FOOTBALL TEAM WAS THE VILLAIN IN ONE OF YOUR KID'S BOOKS?
We create am app that allow dads to pick their favorite teams and the teams they don’t like. As soon as each story starts, the bad, menacing and evil characters on it have their clothes and lines changed to match the team that dad hates.

BAND SPORTS / 24-7 SPORTS CHANNEL

Role: Art Director

What’s more important than the most important moments in life? For spots’ fan, sports!

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Luke Sullivan - 6th Edition features BandSports 24/7 Campaign

CIA SUZANO / GIANT PACK

Role: Art Director

PETZ / LOVE AGAIN

 Role: Creative Director

INSTEAD OF ERASING AN EX'S NAME TATTOOED, WHAT ABOUT ADOPTING A DOG WITH THE SAME NAME?
To encourage the adoption we showed people that were also alone a way out of a sketchy situation. We proposed something different
to people that broke up and wanted to remove an ex's tattoo. Adopting a pet with the same name.

Bells / Graacc

 Role: Creative Director

Any future looks good when you think you don't have one.

PETZ / PETCOMMERCE 

 Role: Art Director / Creative Director

THE FIRST ONLINE STORE WHERE THE DOGS CHOOSE WHAT THEY WANT TO BUY
Pet-commerce is an online shopping experience designed specifically for dogs. Using A.I combined with visual recognition,
the tool analyzes the dogs’ facial expressions and detects when they’re interested in a certain product.

PETROBRAS / 70Th B-day

Role: Creative Director

PETROBRAS / HUMPBACK WHALE PROJECT

Role: Creative Director

PETROBRAS / FEMALE SOCCER SPONSORSHIP
Role: Creative Director

PETROBRAS / BLINK OF AN EYE
Role: Creative Director

PETROBRAS / REPOSICIONAMENTO
Role: Creative Director