FORBES / #8 ON THE LIST

 Role: Creative Director

WHAT IF THE YEARLY FUNDS LOST TO BRAZILIAN CORRUPTION WERE ALL PUT INTO A SINGLE POCKET?
Using artificial intelligence, we created Ricky Brazil — a fictional billionaire whose fortune surpasses US$ 60 billion.
That would place him as the 8th richest person in the world, according to the 2018 Forbes Billionaires List.

FORBES MAGAZINE / nothing beats business

Role: Creative Director / Art Director

FORBES MAGAZINE / WOMEN 1

Role: Creative Director

FORBES MAGAZINE / WOMEN 2

Role: Creative Director

HERMES PARDINI / VR VACCINE

Role: Creative Director

THE FIRST VR TOOL THAT TURNS A CHILDHOOD FEAR INTO ENTERTAINMENT
With this VR experience, the vaccine is applied at the exact moment when a superhero places a super shield on the child's animated arm-an essential step to help the princess save her kingdom.

DOVE / SIMPLICITY OF BEAUTY

Role: Art Director

Global Campaign for Real Beauty / Dove Bar

GRAACC / THE HOPE LEVEL

Role: Creative Director

WHAT IF WE COULD TURN GAMERS INTO DONORS—WITHOUT THEM SPENDING A SINGLE PENNY?
We created a custom map in Fortnite inspired by the stories and emotions of our patients — a journey through the stages of cancer treatment.
The longer people play, the more revenue is generated for the map creator through Epic Games’ new compensation rules (2023).
And in our case, the creator donates 100% of the earnings to GRAACC.

ANHANGUERA / VEM PRA FACUL

 Role: Art Director / Creative Director

HOW HARD IS IT TO STUDY AT HOME WHEN EVERYONE'S AT HOME?
A fun campaign announcing the reopening of colleges after the most intense period of the COVID-19 pandemic.
We highlighted some of the strange, everyday situations that became part of the so-called “new normal.”

ABINEE / PEPINOPHONE • CUCUMBER PHONE

Role: Art Director / Creative Director

NOT EVERY CELL PHONE IS WHAT YOU THINK
In Brazil, there are many low-quality phones that imitate top brands like Apple and Samsung.
To highlight this issue, we used two slang terms from Brazilian pop culture that are commonly associated with “trouble”: pineapple and cucumber.
With a touch of humor, we showed how buying one of these phones can turn out to be a really bad deal.

COCA COLA / “CARIOCA” BEAR

 Role: Creative Director

FOR THE FIRST TIME, THE COCA-COLA POLAR BEAR LEAVES THE NORTH POLE FOR THE “CARIOCA” SUMMER.
In its first campaign related to the 2016 Olympic Games, Coca-Cola showed that anyone can carry the Torch. While everyone else is hibernating at the North Pole, the Coca-Cola Polar Bear escapes the boredom and heads to Rio in search of the Olympic Torch.

The Coca-Cola Polar Bear came to Rio to be our insider at the Olympic Village on social media.

LE PESTStore / Baygon

Role: Creative Director

60% OF BRAZILIAN HOUSEHOLDS HAVE COCKROACHES INSTEAD OF DOGS, CATS OR BIRDS.
So, if you're not using Baygon at home, you're basically treating them like pets. That's why we created an online "pest shop" with products for cockroaches. But whenever you bought something, you were actually getting discounts to buy Baygon on Amazon.

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BAND SPORTS / BEDTIME STORIES

Role: Art Director / Creative Director

WHAT IF YOUR KID'S STORYBOOK VILLAIN WORE THE JERSEY OF YOUR MOST HATED FOOTBALL TEAM?
We created an app that lets dads choose their favorite football team — and the one they can't stand.
As each story begins, the evil, sneaky, and menacing characters automatically have their outfits and dialogue changed to match dad’s most hated team.

BAND SPORTS / 24-7 SPORTS CHANNEL

Role: Art Director

What’s more important than life’s most important moments?
For sports fans, sports!

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Luke Sullivan - 6th Edition features BandSports 24/7 Campaign

CIA SUZANO / GIANT PACK

Role: Art Director

PETZ / LOVE AGAIN

 Role: Creative Director

INSTEAD OF ERASING AN EX’S NAME TATTOOED ON YOUR SKIN, HOW ABOUT ADOPTING A DOG WITH THE SAME NAME?
To encourage adoption, we offered people going through a breakup a creative way out of an awkward situation.
Instead of removing their ex’s name tattoo, we invited them to adopt a pet with the same name - turning a painful memory into a fresh start.

Bells / Graacc

 Role: Creative Director

Any future looks bright when you feel like you don’t have one.

PETZ / PETCOMMERCE 

 Role: Art Director / Creative Director

THE FIRST ONLINE STORE WHERE DOGS CHOOSE WHAT THEY WANT TO BUY
Pet-commerce is an online shopping experience designed especially for dogs.
Using AI and visual recognition, the tool analyzes each dog’s facial expressions to detect when they’re interested in a specific product.

PETROBRAS / 70Th B-day

Role: Creative Director

PETROBRAS / HUMPBACK WHALE PROJECT

Role: Creative Director

PETROBRAS / FEMALE SOCCER SPONSORSHIP
Role: Creative Director

PETROBRAS / BLINK OF AN EYE
Role: Creative Director

PETROBRAS / REPOSICIONAMENTO
Role: Creative Director