FORBES / #8 ON THE LIST

 Role: Creative Director

WHAT IF ALL THE MONEY LOST TO CORRUPTION IN BRAZIL EACH YEAR ENDED UP IN ONE PERSON’S POCKET?
Using AI, we created #8 — a fictional billionaire with a fortune of more than US$60 billion. That would make him the 8th richest person in the world, according to Forbes’ 2018 Billionaires List.

FORBES MAGAZINE / nothing beats business

Role: Creative Director / Art Director

FORBES MAGAZINE / WOMEN 1

Role: Creative Director

FORBES MAGAZINE / WOMEN 2

Role: Creative Director

HERMES PARDINI / VR VACCINE

Role: Creative Director

THE FIRST VR EXPERIENCE THAT TURNS A CHILDHOOD FEAR INTO ENTERTAINMENT
With this VR experience, getting a vaccine becomes part of an adventure. At the exact moment the vaccine is given, a superhero appears on screen and places a super shield on the child’s animated arm, an essential part of helping the princess save her kingdom.

DOVE / SIMPLICITY OF BEAUTY

Role: Art Director

Global Campaign for Real Beauty / Dove Bar

GRAACC / THE HOPE LEVEL

Role: Creative Director

WHAT IF GAMERS COULD BECOME DONORS WITHOUT SPENDING A SINGLE PENNY?
We created a custom Fortnite map inspired by the real stories and emotions of our patients, taking players through the different stages of cancer treatment. The longer they played, the more money the map could generate for its creator through Epic Games’ new 2023 compensation system. And here’s the best part: 100% of the earnings went straight to GRAACC.

ANHANGUERA / VEM PRA FACUL

 Role: Art Director / Creative Director

HOW HARD IS IT TO STUDY AT HOME WHEN EVERYONE ELSE IS HOME TOO?
A fun campaign to celebrate the reopening of colleges after the toughest period of the COVID-19 pandemic. We played with those weird, funny, and all-too-familiar situations that became part of our so-called “new normal.”

ABINEE / PEPINOPHONE • CUCUMBER PHONE

Role: Art Director / Creative Director

NOT EVERY PHONE IS WHAT YOU THINK
In Brazil, there are many low-quality phones that imitate top brands like Apple and Samsung. To highlight this issue, we used two Brazilian slang terms commonly associated with trouble: pineapple and cucumber. With a touch of humor, we showed how buying one of these phones can quickly turn into a really bad deal.

COCA COLA / “CARIOCA” BEAR

 Role: Creative Director

FOR THE FIRST TIME, THE COCA-COLA POLAR BEAR LEAVES THE NORTH POLE FOR THE “CARIOCA” SUMMER.
In its first campaign for the 2016 Olympic Games, Coca-Cola showed that anyone can carry the Torch. While everyone else was hibernating at the North Pole, the Polar Bear decided to escape the cold and head to Rio, chasing the Olympic Torch and a little Carioca summer.

The Coca-Cola Polar Bear came to Rio to be our insider at the Olympic Village on social media.

LE PESTStore / Baygon

Role: Creative Director

x60% OF BRAZILIAN HOUSEHOLDS HAVE COCKROACHES INSTEAD OF DOGS, CATS OR BIRDS.
So, if you're not using Baygon at home, you’re basically treating cockroaches like pets. That’s where the idea came from: an online “pest shop” made especially for them. But there was a catch: every time you bought something, you actually got a discount to buy Baygon on Amazon.

BAND SPORTS / BEDTIME STORIES

Role: Art Director / Creative Director

WHAT IF THE VILLAIN IN YOUR KID’S STORYBOOK WORE THE JERSEY OF YOUR MOST HATED FOOTBALL TEAM?
We created an app where dads could pick their favorite team and, more importantly, the one they couldn’t stand. Then, as the story unfolds, the villains automatically get the jersey, colors and even dialogue of dad’s most hated team.

BAND SPORTS / 24-7 SPORTS CHANNEL

Role: Art Director

What could be more important than life’s biggest moments? If you’re a sports fan, you know the answer: sports.

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising - Luke Sullivan - 6th Edition features BandSports 24/7 Campaign

CIA SUZANO / GIANT PACK

Role: Art Director

PETZ / LOVE AGAIN

 Role: Creative Director

INSTEAD OF REMOVING YOUR EX’S NAME TATTOOED ON YOUR SKIN, WHY NOT ADOPT A DOG WITH THE SAME NAME?
To encourage pet adoption, we gave people going through a breakup a different way to deal with an awkward situation. Instead of getting rid of their ex’s name tattoo, they could adopt a dog with the same name — turning an uncomfortable reminder into a new beginning.

BEERCLIPSE / HEINEKEN CO

 Role: Creative Director

CAN’T SEE THE SOLAR ECLIPSE FROM YOUR COUNTRY? NO WORRIES, WE MADE OUR OWN. WITH BEER.

We dropped special BEERCLIPSE packs of Blue Moon and Sol online, with some seriously good discounts. So the eclipse still happened where it really mattered: in people’s hands and all over their feeds.

PETZ / PETCOMMERCE 

 Role: Art Director / Creative Director

THE FIRST ONLINE STORE WHERE DOGS CHOOSE WHAT THEY WANT TO BUY
Pet-commerce is an online shopping experience made especially for dogs. Using AI and facial recognition, the tool reads their expressions to figure out what catches their attention. When a dog shows interest in a product, it gets added to their cart.

PETROBRAS / 70Th B-day

Role: Creative Director

CINEMA PETROBRAS / Hairy Leg live Interview at the Oscars

Role: Creative Director
During TNT's live Oscar coverage, while all of Brazil was in high anticipation of a statuette for The Secret Agent,
we interviewed the film's most unlikely character.

Social Content

The full interview was broadcast live

CINEMA PETROBRAS / BRAZILIAN ACTION FIGURES

Role: Creative Director
HOW DO WE BRING THE HISTORY OF BRAZILIAN CINEMA TO GEN Z?
We brought Brazilian cinema to the spotlight at CCXP25, Brazil’s biggest geek event, by turning some of the most iconic characters in Brazilian film history into collectible action figures.

PETROBRAS / HUMPBACK WHALE PROJECT

Role: Creative Director

PETROBRAS / FEMALE SOCCER SPONSORSHIP
Role: Creative Director

PETROBRAS / BLINK OF AN EYE
Role: Creative Director

Things change quickly, before we notice, they’ve already happened. In the blink of an eye.